Product Owner · SEO · CRO · AI
Ten years building digital services. Writing about what I've learned.
I write about SEO, CRO, generative AI, and product ownership — the topics I work with every day.
What I write about
Pick a topic to start reading.
SEO
Search strategy, technical SEO, and the mechanics of ranking — including how AI is changing what visibility means.
CRO
Converting traffic into customers. Forms, funnels, landing pages, and why people act — or don't.
AI Bots & Agents
How generative AI actually works in a business context — bots, grounding, RAG, and what happens under the hood.
Product
Product ownership, team leadership, and building digital products people actually want to use.